The mission of the Oshkosh CVB is to promote Oshkosh, Wisconsin’s Event City and Winnebago County as a premier destination for corporate, sports and leisure groups and individual visitors. One of the largest poles in the tent is corporate meetings and conventions. We partnered with the team at the CVB and developed a campaign complete with creative, messaging, and implementation strategies that are geared towards improving the awareness of Oshkosh as a business destination, increase sales development opportunities, and improve the customer experience.
Every year, hundreds of thousands of people flock to Oshkosh for various events. Something exciting seems to be going on every week. There truly is something for everyone in Oshkosh. As we worked to develop messaging for the new campaign, we thought that it would only be proper to root the messaging in the truth.
Oshkosh is the home of the ticket. We hold the ticket to "it," and what "it" means, is different for everyone.
In an effort to incorporate campaign messaging on social media platforms. We worked to create a library of graphics that can be implemented by the Oshkosh CVB team at their own free will. A healthy combination of pro-tips, testimonials, fun facts, and featured amenities will augment the straightforward campaign messages by establishing the CVB as experts in their field. Having a healthy presence on social media platforms gives your customers a sense of trust.
Amy Albright - Executive Director