A manufacturing company in Oshkosh, WI who specializes in plating metal components decided to expand their service offerings to include a more artistic option. This industrial facility would soon expand to offer custom graphic hydro-dipping as well as the application of a product called Cerakote. Our task was to create a brand to get the job done right.
After researching competitors within the segment and working directly with the company’s leadership team, we worked to establish a brand position, company name, and visual identity. We aimed to create an identity that showcased craftsmanship, strength, and reliability with a modern touch.
Today, Craft Custom Coating is blanketing the industry with custom hydro-graphics, high-performing Cerakote products, and a brand new look. With the ability to operate at an industrial scale, they’re positioned to take this market segment by storm.
Aaron Johnson - President, Craft Custom Coating